Last summer, SAP, the world's third largest software company, decide to move its marketing headquarters from a corporate headquarters at Walldorf, Germany, to New York's Greenwich villages. Selecting a historic printing building at the edge of lower Manhattan's former dot-com haven knows as Silicon Alley, the firm sought to establish an intimate yet dynamic work environment at the core of its operations.
Using movable walls, flexible partitions, and convertible furniture, the architects created a continually evolving space to cater to the office's broad spectrum of needs. A central plaza at the heart of the office can accommodate a variety of marketing and media events, while intermediate workspace defined by frosted glass and slatted partitions radiate outward. Rotating cylindrical desks and plug-and-play devices similarly allow employees to reconfigure the space according to their individual preferences and needs.
The flexible working areas were an immediate success. Having the ability to easily move walls and lower screens means the employees can transform an ordinary office into a kinetic marketing environment, with the space it self an integral working tool. SAP has already decide to expand its operations to another floor, and HLW is now in the process of designing the expansion.
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